Promising to bring visibility to the online refund process, Refundly is a new app which uses AI to track and manage online returns across all U.S. retailers — and alerts users the moment their refund arrives.

The app was co-founded by Lindsay Goffman, a Hollywood producer and busy mom who found herself manually tracking refunds across spreadsheets, only to discover missing refunds.

“Refundly started with a really simple frustration, I think most shoppers have felt — you send something back and then spend days or even weeks wondering when your refund will actually hit your card,” she told Fashionista. “This was particularly painful when I had a big family event and ordered several different dresses to find just the right one. I kept thinking, ‘How is it 2025 and we can track every package in real time, but not our own money coming back?’”

The app employs proprietary AI that connects to a user’s Gmail address — and up to two credit cards — to scan e-mail receipts, identify returns, and track each step, from initiation to reimbursement. A single dashboard shows the status of every return, with delays or other issues flagged. Refundly states on its website, “In transit? Delivered? Lost in space? We can keep tabs on a package’s journey back to the retailer.”

 Uses are notified once the refund hits their bank account.

Refundly Aims To Simplify Returns, Consolidating Information Regarding Refunds

Mark Mucchetti, Refundly’s CTO who formerly worked at BeautyCounter and Meta, said in a statement, “The scale and complexity of tracking returns across hundreds of retailers makes manual monitoring impossible, creating an ideal application for AI automation.”

Developed over the last two years, the app’s investors and advisors include Sam Ng, director of engineering for Amazon AI, as well as executives from AI-powered chat-based shopping platform Daydream, PayPal, IBM and several other tech powerhouses and upstarts.

For consumers, the app’s benefit is saving time as well as the anxiety over not knowing whether a refund is in limbo. Refundly’s own analysis of  refund patterns across 120 major online retailers found a 7.5% error rate, such as incorrect fees or missing refunds.

The app is free for consumers to download and use. Goffman told RetailWire that similar to Rocket Money, an app that negotiate bills and manage subscriptions on behalf of users, Refundly takes a small fee from collections when it resolves a discrepancy for users.

Refundly is also introducing a Plus subscription plan, one that offers the ability to track a larger volume of returns, e-mail customer support, and the ability to connect up to six credit cards. Early adopters have included professional stylists, event planners, wedding planners, studios, influencers, and others who frequently buy and return items.

For retailers, the app promises to reduce customer service inquiries and improve satisfaction. Refundly’s studies show that 24% of shoppers make a new purchase within days of receiving their refund notification.

In the coming months, Refundly will be introducing exclusive, personalized promotions once refunds are processed. Refundly will earn a fee as those promotions are converted to purchases.

“Retailers have been really happy that there’s a solution,” Mark Goffman, co-founder and Lindsay’s spouse, told Forbes. “We’re turning refunds into a brandable marketing opportunity, because the moment you get your money back from a retailer, and we’re letting you know, ‘Hey, you just got $138 back from Nordstrom,’ you’re really happy with Nordstrom.”

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