You don’t need a spreadsheet to maximize the value of the Bank of America® Customized Cash Rewards credit card.

The card gives you 6% cash back for the first year in the category of your choice, stacks a welcome bonus offer on top, and skips the annual fee entirely. As a new cardholder you can earn $200 online cash rewards bonus after you make at least $1,000 in purchases in the first 90 days of account opening

If your spending isn’t evenly spread, this can be one of the richest no-annual-fee cards you can carry right now.

Why the 6% offer matters

For your first year, the card earns 6% cash back for the first year in the category of your choice. The eligible categories are:

  • Online shopping
  • Dining
  • Travel
  • Gas and EV charging
  • Drug stores and pharmacies
  • Home improvement and furnishings

You can change your category once per month, so you’re not locked into a bad choice if your spending shifts.

That flexibility is what makes the rate usable. You aim the 6% where you already spend the most instead of hoping your purchases line up with a fixed bonus category.

The 6% cash back rate applies to the first $2,500 in combined quarterly spending across your chosen category, grocery stores, and wholesale clubs. After that, those purchases earn 1%.

The bonus stacks cleanly on top

New cardholders also earn a $200 cash back bonus after you make at least $1,000 in purchases in the first 90 days of account opening.

That means a realistic first-year return looks like this:

  • Up to $600 from the 6% category
  • $200 welcome bonus
  • $800 total potential value in year one (not including rewards from other spending)
  • $0 annual fee

There’s more than just the headline rate

Outside the 6% category, the card still pulls its weight:

  • 3% cash back after the first year from account opening in your choice category
  • 2% cash back at grocery stores and wholesale clubs for the first $2,500 in combined choice category/grocery store/wholesale club quarterly purchases
  • 1% cash back on on all other purchases, unlimited

You don’t have to juggle multiple cards just to cover everyday spending. The setup is simple and predictable.

Who this card is best for

This card works especially well if:

  • Your spending is concentrated in one big category like online shopping or dining
  • You want cash back, not points or travel credits
  • You don’t want to pay an annual fee to get a strong return
  • You like flexibility instead of fixed bonus categories

A 6% cash back rate sounds like marketing fluff until you run the numbers. With a $2,500 quarterly cap, a welcome bonus, and no annual fee, the Bank of America® Customized Cash Rewards credit card turns normal spending into real cash.

Read our full review and decide if you want to apply for the card right here.

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