In celebration of the International Day for Digital Learning (19 March 2026), this first issue of AgriTech Observer examines how digital learning has reshaped – and will continue to reshape – the way farmers learn in Europe and Central Asia.

Drawing on a review of more than 55 digital learning solutions and practices documented in the FAO AgriTech Observatory, this edition examines both the informal and structured digital learning ecosystem. It also analyses their transformation across two principal stages – digitization, characterized by the expansion of informal online learning, and platformization, marked by the emergence of organized communities, digital libraries and formal e-learning environments. The article concludes by exploring the transformative potential of artificial intelligence (AI) and the enabling conditions required for its effective and inclusive deployment in agricultural learning contexts.

 

The informal digital learning ecosystem for agriculture

The first wave of digital learning in agriculture began with connectivity. As broadband infrastructure access expanded across rural Europe and Central Asia during the 2000s and 2010s, farmers increasingly accessed online search engines and specialized websites to access agricultural knowledge, progressively complementing traditional public extension systems.

The diffusion of smartphones marked a second inflection point. Mobile devices effectively placed digital learning tools in farmers’ pockets, enabling real-time access to multimedia content and peer networks. Platforms such as YouTube and Facebook, alongside messaging applications including Telegram, Viber and WhatsApp, emerged as major channels for informal agricultural knowledge exchange. More recently, Instagram and TikTok have gained relevance, particularly among younger farmers.

Survey data confirm the relevance of online sources for agricultural information and practices in Europe and Central Asia, though adoption remains uneven. In the European Union (EU), around 80 percent of farmers browse the internet for information about improving farm practices[1]. Outside the EU, surveys conducted by FAO show that respectively approximately 50 percent of farmers in Uzbekistan[2] and 40 percent of smallholder farmers in Belarus[3] use YouTube, other social media, websites and mobile apps as sources of information and advice for agricultural practices. Adoption rates, however, vary significantly across the region. In Albania, only 26.5 percent of farmers report going online for agricultural guidance[4], while in Tajikistan the figure drops to just 8 percent[5], highlighting persistent disparities in digital access and usage. Within this informal learning ecosystem, messaging applications have evolved beyond communication tools into functional knowledge networks. Telegram is used especially across the Central Asia, while Viber plays a more prominent role in many countries in Eastern Europe and the Western Balkans.

 

  • In Kyrgyzstan, the Telegram group “Фермерлер” (Farmers) connects nearly 2 000 farmers who exchange practical advice, share production challenges, and market crops and livestock, functioning as both peer-to-peer knowledge networks and digital marketplaces.
  • In Moldova, the Agrobiznes initiative has established around 15 topic-based Viber communities with approximately 20 000 registered members, covering areas such as marketing and sales, machinery, agronomy, livestock, viticulture, horticulture, and herbs. These channels function as digital knowledge and exchange spaces where farmers share advice, follow market opportunities, and connect with peers across the country. 

 

At the same time, digital “agri-influencers” are emerging as new intermediaries in agricultural knowledge systems. Often experienced farmers themselves, they disseminate technical demonstrations and cultivation advice through short-form video content. Abdukadyr Abdushukurov in Kyrgyzstan, for example, shares practical content on orchards, vineyards, poultry and horticulture with more than 500 000 followers on Instagram. In Türkiye, Emine Kaya — a young farmer and agricultural technology student — combines farm management with digital outreach, engaging tens of thousands of followers across Instagram and TikTok.

©FAO/Danil Dolidze

Platformization of agricultural knowledge: websites, digital libraries and online communities

Beyond social media and messaging applications, specialized agricultural websites remain a foundational layer of the informal digital learning ecosystem. Evidence from the AgriTech Observatory highlights several recurring models:

 

  • Knowledge aggregation platforms compiling technical articles, production guides and market insights. For example, in the Russian Federation, Ogorod is an online platform that publishes editorial and expert-led contents in crop production, smart technologies, and horticulture among others. Agroklub, a Croatia-based agricultural information hub, delivers news, expert articles, events, success stories, and digital tools content for farmers, alongside interactive features that support user engagement. Operating across Uzbekistan, Tajikistan, Moldova, Belarus and other countres, EastFruit is a web- and mobile app-based information platform that provides international news on vegetable and fruit growing markets, price developments, and supply and demand trends, and other production updates in Europe and Central Asia.
  • Digital agricultural libraries providing curated collections of books, manuals and educational materials. For example, in Uzbekistan, Agrobooks provides curated collections of practical materials on horticulture, greenhouse management, and animal husbandry. Kitob e-library from Tajikistan offers over 650 free-to-download books and manuals, covering topics such as livestock production, plants and crops, and food and nutrition. Wikifarmer Librarya globally operating platform with headquarters in Greece, functions as a multilingual repository of articles and insights, allowing learners to navigate their farming interests and needs.
  • Interactive communities, often embedded in hybrid platforms combining forums with news, articles and manuals. For example, Procvetok, an online community based in Belarus, facilitates the exchange of experience and guidance among agronomists, gardeners, and vegetable growers.  Agroinform.hu from Hungary has a dedicated section for forums where users can read and contribute to discussions across a wide range of agricultural topics, enabling peer-to-peer knowledge exchange alongside the platform’s broader function as news, market information, and expert content hub. Similarly, Agro.kg operating in Kyrgyzstan, offers opportunities for users to exchange experiences, discuss production challenges, and share market-related information, and access sector-specific discussions and updates.

 

© FAO/ Sanja Knežević 

Structured digital learning in agriculture: online courses, certificates and skills development

Beyond informal channels, we can observe more formal and structured digital learning platforms dedicated specifically to agriculture. These platforms offer modular coursework, structured curricula, assessments and certifications, sometimes with blended online and in-person training, formalizing digital learning into recognized skills development pathways.

Structured digital learning platforms offer several distinctive advantages over their informal counterparts. They enable standardization: learning outcomes can be clearly defined, aligned with national agricultural priorities, and linked to broader policy objectives such as climate adaptation or food safety compliance. They also offer considerable scalability, making it possible to train large numbers of learners without a proportional expansion of advisory personnel or physical training infrastructure.

 

A defining feature of structured digital learning platforms in agriculture is the provision of certification, which frequently serves as a key incentive for participation. Proof-of-completion certificates can either document acquired knowledge and competencies per se, or serve as qualifying credentials for accessing finance, subsidies, value chain participation, or regulatory compliance.

 

Platforms that provide proof-of-completion certificates primarily position certification as evidence of acquired knowledge and competencies. Notable examples documented in the AgriTech Observatory include:

 

 

  • AgriAcademy from Ukraine delivers structured courses for agribusinesses through video lectures, practical assignments, and instructor interaction, with certificates reflecting the completion of training and the acquisition of applied competencies.
  • VETA, Georgia’s vocational education and training platform, provides structured online courses across multiple sectors including agriculture, with certificates serving as formal recognition of completed training and supporting the development of professional qualifications.
  • School of farmer (Школа фермера) operating in the Russian Federation, employs a blended learning model combining online theoretical instruction with 100 hours of practical training at agricultural enterprises – an approach that addresses the persistent gap between digital content delivery and situated professional practice.

 

A more instrumental form of certification connects course completion directly to financial schemes. Two examples from Türkiye are illustrative:

 

  • Tarim Orman Academy, developed by the Ministry of Agriculture and Forestry, provides structured digital training through live broadcasts and recorded courses available 24/7 with topics on sustainable agriculture, pests and diseases, sustainability, and digital technologies. Participants who complete courses and pass online assessments receive official certificates, which can give farmers advantages when applying for government grants since training credentials can count as additional evaluation criterion in subsidy or funding applications.
  • Tarım CAN Akademi offers structured online courses in livestock and crop production, with certificates issued through a formal process combining training and assessment. Critically, these certificates are explicitly recognised by financial institutions – including Ziraat Bankası – as supporting applications for agricultural credit, in addition to qualifying farmers for government grant programmes.

 

Despite the demonstrated potential of structured digital learning, significant challenges remainCourse completion rates frequently remain low, particularly in contexts characterised by wide variation in digital literacy. Connectivity constraints and limited digital skills continue to restrict participation in rural and remote areas. Sustainability is a recurring concern: many platforms remain heavily dependent on project-based or donor funding, creating uncertainty around long-term viability.
 
Most importantly, despite their scale, the majority of structured programmes continue to deliver standardised content to highly heterogeneous learner populations whose farm sizes, production systems, and agroecological contexts differ substantially. Bridging this tension between standardisation and contextual relevance represents a central challenge for the next phase of agricultural digital learning — one to which artificial intelligence may offer partial, though by no means straightforward, solutions. 

©FAO

Toward AI-driven digital learning

Advances in artificial intelligence, particularly in generative AI, are beginning to reshape how people learn across sectors, and agriculture is no exception. Instead of navigating static courses or searching across multiple websites, farmers can interact with conversational systems that respond instantly to specific, practical questions.

AI can make learning “just-in-time”.  When a farmer encounters a problem — an unidentified pest, an unfamiliar disease symptom, or uncertainty about fertilizer application — a well-trained AI system could provide immediate, context-sensitive guidance. Such interactions could take place in multiple languages and formats, reducing the time between problem and response. In this sense, learning would begin to merge with extension services rather than remaining separate from them, with AI acting as a kind of digital agronomist.

Recent developments in generative AI point to an even more transformative frontier for digital learning. New models are capable of converting textbooks, PDF documents and other source materials into multiple personalized formats — such as narrated audio lessons, simplified summaries, quizzes or interactive explanations adapted to the learner’s interests and level. Instead of consuming fixed modules, farmers could engage with dynamically generated content shaped around their immediate needs: short micro-lessons linked to current field conditions, voice-based interfaces that enable participation by low-literacy users, and adaptive explanations that respond to follow-up questions in real time.

Beyond personalization of format, AI holds potential for contextual personalization of content. Knowledge and advisory outputs could vary depending on farm size, crop type, growth stage and local weather or pest risks. Systems might incorporate past learning behavior and farm-level data to refine advice over time. Gender-sensitive design could allow women farmers, who often face time and mobility constraints, to access learning in formats and at moments that align with their responsibilities. In principle, this could make agricultural learning more relevant, inclusive, and effective than ever before.

However, the realization of this vision depends on structural preconditions that remain uneven across Europe and Central Asia. Rural connectivity gaps continue to affect parts of Europe and Central Asia, limiting farmers’ ability to access AI-enabled services. Language coverage remains uneven, particularly for minority and local languages. Training data are not sufficiently localized, and critical data gaps remain.  High-quality, hyper-local, interoperable datasets are essential for accurate and reliable recommendations, yet such data are frequently incomplete, fragmented or inaccessible. Without them, the risk of generalized, inappropriate or even misleading advice increases.

Governance and equity considerations are therefore central. Key policy questions include whether AI-driven learning will reduce or exacerbate digital divides; whether algorithmic systems can meaningfully adapt to highly heterogeneous agroecological conditions; and whether design processes adequately account for marginalized groups, including smallholders and women farmers. Transparency, data stewardship, and human oversight will be critical determinants of trust and adoption.

 ©FAO/David Khelashvili

On this International Day for Digital Learning, it is timely to reflect on how digital transformation is reshaping the way farmers learn across Europe and Central Asia.  What began as simple online access to information has evolved into digital platforms and is now entering a new phase where artificial intelligence could embed adaptive learning directly into farm operations.

Yet progress remains uneven. Connectivity gaps, limited digital skills and weak data systems still constrain impact. Ensuring that digital learning strengthens resilience, productivity and equity will require inclusive design, strong data infrastructure and sustained policy commitment.


About the AgriTech Observer series

The AgriTech Observer is a new knowledge series that translates the data and evidence generated by the FAO AgriTech Observatory into actionable insights for policy and practice. It provides concise analyses of both the current state of digitalization in agrifood systems and emerging trends shaping their future, combining Observatory data with complementary evidence and expert analysis. Moving from observation to insight, the series supports decision-makers, practitioners and partners in understanding where the digitalization of agrifood systems stands today, anticipating change and shaping more inclusive, resilient and sustainable digital agriculture pathways.


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Endnotes

[1] TUR CARDONA, J., CIAIAN, P., ANTONIOLI, F., FELLMANN, T., ROCCIOLA, F. et al., The state of digitalisation in EU agriculture – Insights from farm surveys, Publications Office of the European Union, Luxembourg, 2025, https://data.europa.eu/doi/10.2760/4688498, JRC141259. The data refers to respondents who responded “Rarely”, “Often/Frequently”, or “Regularly” in response to the question: “Do you browse online for information about how to improve your farming practices?”

[2] Survey conducted in 2023 by FAO in collaboration with the Centre for Sociological Research Zerkalo; unpublished. The survey covered 618 farmers across Uzbekistan, including 495 dehkan farmers (80 percent) and 123 subsistence farmers (20 percent). The data refers to respondents who selected the option “Browsing the internet and searching for information (Google, Yandex, visiting internet sites)” in response to the question: “When you are online, which services do you usually use for farm-related activities, and how often?”

[3] Survey conducted in 2025 by FAO in collaboration with the Institute of Sociology of the National Academy of Sciences of Belarus; unpublished. The survey included 384 farmers across Belarus, comprising 96 peasant farms (25 percent) and 288 subsidiary farms (75 percent). The data refers to respondents who selected “Yes” in response to the question: “Do you use websites, applications, social networks or instant messengers to search for up-to-date information on agricultural activities, best agricultural practices, legislation, and opportunities for agricultural education, courses and training?”

[4] Survey conducted in 2025 by FAO in collaboration with the Research & Consulting Company IDRA; unpublished. The survey covered 800 farmers across Albania, of whom 512 (64 percent) were small-scale and subsistence farmers. The data refers to respondents who selected “Yes” in response to the question: “Do you use websites, apps, social media or other online tools to find information and agricultural advice, and to stay updated on support schemes and legislation?”

[5] Survey conducted in 2024 by FAO in collaboration with the Centre for Sociological Research Zerkalo; unpublished. The survey included 1 425 farmers across Tajikistan, of whom 1 034 (72.5 percent) were small-scale and subsistence farmers. The data refers to respondents who selected one or more online sources in response to the question: “Where do you find relevant information and advice necessary for caring for your plants, soil, water, bees, and/or livestock (e.g. identifying pests, diseases, and treatments), as well as staying updated on agricultural practices, education, and news?” Selected response options include: “YouTube”, “Social media platforms and messengers (e.g. Vkontakte, WhatsApp)”, “Online communities on social media platforms and messengers”, and “Other mobile apps or websites.”

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