The Guide to Rove Miles

Launched in 2025, Rove Miles is one of the newest transferable point programs, offering users a way to earn rewards on travel and online purchases without needing a credit card. This feature sets Rove apart from other programs that gatekeep points behind credit card access.

Here’s how Rove works, how to earn miles, redeem them and where this program may fit into your overall travel strategy.

Rove combines elements of a shopping portal, an online travel agency (OTA) and a transferable rewards program into a single ecosystem, where miles earned from flights, hotels or online purchases can be redeemed for travel or transferred to partners.

To start using Rove, you’ll need to create an account, which requires a phone number, and log in.

Rove offers three primary ways to earn miles: booking hotels, buying flights and making purchases through its shopping portal.

Loyalty-eligible rates are charged by the hotel and earn hotel points and elite credits. Non-loyalty rates work like standard OTA bookings, meaning they won’t earn hotel points or elite credit, but typically offer higher Rove earning rates.

When searching for hotels, you can toggle to view loyalty eligible properties, since default results show non-loyalty options.

Non-loyalty eligible rates

Once you choose a hotel and proceed to the checkout page, you’ll see how many Rove Miles you’ll earn.

On this two-night reservation at the Hyatt Place New York/Midtown-South, which costs $1,425, the non-loyalty eligible rate earns 11 Rove miles per dollar, for a total of 15,672 Rove miles.

Loyalty eligible rates

The same property is also offered at a loyalty-eligible rate. On the checkout page, Rove displays “+ World of Hyatt Points,” indicating that the booking will earn Hyatt points.

Priced at $1,426, this option earns 5 Rove miles per dollar (7,131 miles total).

Hyatt members get at least 5 points per dollar at Hyatt Place properties when booking directly, and because loyalty-eligible rates are charged by the hotel, this stay will earn 7,131 Hyatt points. We compared Rove’s rate to the price listed on Hyatt’s website and confirmed it matches.

This means that by booking a loyalty-eligible rate through Rove, you can earn both Hyatt points and Rove miles on the same stay without paying anything extra.

You can also earn Rove miles when booking flights through the platform. To search, enter a specific route or select flexible options like “anywhere” to view featured destinations.

The search results display various flights and cabin options, along with the cost to book in cash or with Rove miles.

After selecting a flight and proceeding to checkout, you’ll see how many Rove miles the booking will earn.

Although Rove states that you can earn up to 10 miles per dollar on flights, the flights we reviewed earned 1 Rove mile per dollar. For example, this $629 flight would earn 629 Rove miles. Flights booked through Rove will also earn airline miles, as long as you add your frequent flyer number to the reservation.

Rove’s shopping portal works similarly to other mileage portals. Click through to a participating merchant and complete your purchase to earn miles based on the listed rate.

For example, a $100 purchase from StubHub at 6.5 miles per dollar would earn 650 Rove miles. As with other shopping portals, earning rates vary by merchant and promotion. Shopping portals offer an easy way to earn extra miles on purchases you were already planning to make.

There are two main ways to use Rove miles: booking travel through Rove or transferring to airline and hotel partners.

To book travel with miles, search for flights or hotels as you normally would. Rove displays both the cash price and the mileage cost in the results, making it easy to compare options.

Rove’s hotel search results display several useful data points, including the nightly cash rate, how many miles you’ll earn on a paid stay, the number of miles required to book the hotel and the implied value per mile.

For example, a two-night stay at the Hotel Le Notre Dame Saint Michel in Paris costs $612 or 42,000 Rove miles, which equates to about 1.4 cents per mile. If paid in cash, the booking would earn 7 Rove miles per dollar (4,101 miles in total, as shown at checkout). Having both the earning rate and redemption value visible makes it easier to compare options and decide whether to pay with cash or miles.

Redeeming through the portal is straightforward, but the value per mile is generally capped. Transferring miles to airline partners can provide higher value, particularly when booking premium cabin flights.

Rove has 15 transfer partners, comprising 14 airlines and one hotel, including:

Most transfers are at a 1:1 ratio, except Accor, which transfers at 1.5:1. The minimum transfer amount is 2,000 miles. Despite being a relatively new program, Rove has already offered transfer bonuses to select partners (50% to Japan Airlines and 20% to SAS Airlines).

These partnerships expand how Rove miles can be used, particularly for international flights in premium cabins where transferring to an airline program may unlock more valuable redemptions.

In addition to earning Rove miles, travelers may also earn rewards from the credit card used to make the purchase.

According to Rove, flights and non-loyalty eligible hotel bookings are processed by Rove and code as lodging. This means these purchases can earn bonus rewards on cards that offer elevated earning on travel or hotel spending.

Loyalty-eligible hotel rates, on the other hand, are charged directly by the hotel. As a result, they earn hotel points and bonus rewards on credit cards that offer higher returns on direct hotel bookings.

Rove Miles can appeal to a few different types of travelers, depending on how they typically book travel and earn rewards.

Rove offers a way to earn a transferable rewards currency without needing a credit card, allowing travelers who are typically excluded from transferable points programs to start earning miles. The program can be useful for travelers who:

Instead of earning nothing on everyday purchases or travel bookings, they can accumulate Rove miles and redeem them for flights, hotels or transfers to partners.

Rove’s hotel booking structure may be especially useful for travelers who regularly stay at chain hotels.

The option to book rates that earn hotel points and elite credit, while also earning Rove miles, adds an additional layer of rewards to bookings that would otherwise only earn through the hotel program. At the same time, travelers who don’t care about hotel loyalty can opt for higher Rove earning rates on non-loyalty bookings.

Rove’s flight redemptions typically offer around 1.25 to 1.5 cents per mile, which is higher than the 1 cent per point offered by other credit card travel portals.

For those who prefer booking travel directly through a portal rather than transferring points, Rove offers a relatively simple way to get more value from their rewards.

Rove includes several transfer partners that are not commonly available through other transferable points programs, including Air India, Hainan Airlines, Lufthansa, SAS and Vietnam Airlines.

For travelers who already use these programs or want access to additional award options, Rove miles can provide another way to earn and transfer into these ecosystems.

For those already earning points through credit cards or loyalty programs, Rove can act as an additional currency that complements an existing strategy. With the ability to transfer to airline and hotel partners, Rove miles can provide another option for topping off balances or accessing partner redemptions.

Rove Miles introduces a different approach to earning and using travel rewards by combining a shopping portal, travel booking platform and transferable currency into a single program.

Its value will depend on how it’s used. Loyalty-eligible bookings tend to offer the most value, allowing travelers to stack hotel points, credit card points and Rove miles. Booking through the portal can offer solid redemption rates, while transferring miles to airline partners may unlock higher-value redemptions.

For travelers looking for an alternative to traditional credit card-based rewards, Rove provides a more accessible way to earn and redeem miles.