Our AI assistant now has account memory, understanding customers based on their individual shopping activity. Whether you’re an avid trail runner, a budding artist, a fashionista, or a documentary film buff, it provides more personalized, relevant, and helpful answers and product search results based on this information. If you’ve previously shared you have 5- and 8-year-old sons who love sports, a golden retriever that sheds, or that you prefer organic produce, it remembers those details and considers them while generating answers and product search results. For example, if you ask Rufus about gifts to buy your kids for the holidays, it knows to recommend age-appropriate books about legendary sports athletes, sports-themed video games for the Xbox, and athletic apparel. If you’re asking questions about the Roomba robotic vacuum cleaner, our AI assistant will highlight how cleaning up pet hair is a key feature of the Roomba. Or, if you’re searching for groceries to make your favorite pasta recipe, it will prioritize selection of organic tomatoes.

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