We strive to help our customers feel safe and empowered whenever they connect. We believe being online is enriching, and that everyone deserves to enjoy it in a healthy, balanced and inclusive way.

We’ve always taken responsibility for helping parents and children through every stage of their digital journeys. We believe families are best placed to decide when to introduce phones and smartphones to their children. Our role is to provide a digital safety net, equipping parents with the tools to safely introduce their children to the online world. By guiding younger users through the internet basics, we help shield them from potential harm while they gain confidence in navigating the digital landscape.

As children grow into teenagers and young adults, their use of mobile devices evolves. We recognise the increasing challenges for families and young people in a connected world, including concerns around screen time, and the potential impact on physical or mental wellbeing from harmful content, bullying, grooming, scams, or a lack of meaningful real-world connections.

Some schools have agreed with parents that children should not have access to phones or social media at school unless for educational purposes. We support those decisions.

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