WILLIAMSBURG — University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing program.

Cumberlands’ strategic marketing program equips students with the advanced marketing knowledge, digital skills, and strategic competencies necessary to thrive in today’s global business environment. By integrating cutting-edge digital marketing strategies with data analytics, AI applications, and traditional marketing techniques, the program positions graduates for success in competitive and fast-paced industries.


This page requires Javascript.

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

kAm“(6 4@?E:?F2==J DEC:G6 E@ AC@5F46 9:89\BF2=:EJ[ 277@C523=6 24256>:4 AC@8C2>D E92E =625 E@ DF446DD7F= 42C66CD[” D2:5 sC] s2?:6= z2?J2>[ s:C64E@C @7 vC25F2E6 qFD:?6DD !C@8C2>D] “%9:D AC@8C2> H:== AC@G:56 DEF56?ED H:E9 E96 E@@=D 2?5 :?D:89ED E@ 364@>6 =6256CD 😕 E96 6G6C\6G@=G:?8 >2C<6E:?8 7:6=5] (:E9 2 4FCC:4F=F> E92E :?E68C2E6D 3@E9 EC25:E:@?2= 2?5 5:8:E2= >2C<6E:?8[ @FC DEF56?ED H:== 36 H6==\AC6A2C65 E@ >66E E96 56>2?5D @7 E@52J’D 8=@32= >2C<6EA=246]”k^Am

kAmp44@C5:?8 E@ E96 p>6C:42? |2C<6E:?8 pDD@4:2E:@?[ E96C6 2C6 2E =62DE e]d >:==:@? >2C<6E6CD 8=@32==J[ 2?5 @?6 😕 7@FC u@CEF?6 d__ 4@>A2?:6D 92G6 2 “r9:67 |2C<6E:?8 ~77:46C” @? E96:C 6I64FE:G6 E62>] %96 p|p C6A@CED 6>A=@J>6?E 😕 E96 7:6=5 😀 AC@;64E65 E@ 6IA6C:6?46 2 eT 8C@HE9 @G6C E96 ?6IE E6? J62CD]k^Am

kAmrF>36C=2?5D’ |2DE6C @7 $4:6?46 😕 $EC2E68:4 |2C<6E:?8 AC@8C2>[ H9:49 4@>AC:D6D b` 4C65:E 9@FCD[ :?4=F56D <6J 4@FCD6D DF49 2D $EC2E68:4 s:8:E2= |2C<6E:?8[ p5G2?465 qC2?5 |2?286>6?E[ qFD:?6DD\E@\qFD:?6DD |2C<6E:?8[ |2C<6E:?8 s64:D:@?\|2<:?8 U2>Aj p?2=JE:4D[ 2?5 >@C6] %96 AC@8C2> @776CD DEF56?ED E96 @AA@CEF?:EJ E@ 2AA=J E96:C D<:==D 😕 2 42ADE@?6 AC@;64E @C 2AA=:65 =62C?:?8 AC24E:4F>[ 6?23=:?8 E96> E@ >2<6 52E2\5C:G6? 564:D:@?D 2?5 =625 >2C<6E:?8 :?:E:2E:G6D 67764E:G6=J]k^Am

kAm“(6 C64@8?:K6 E96 :>A@CE2?46 @7 @776C:?8 AC@8C2>D E92E ?@E @?=J C67=64E 4FCC6?E EC6?5D 3FE 2=D@ AC6A2C6 DEF56?ED E@ 364@>6 7@CH2C5\E9:?<:?8 =6256CD[” sC] z2?J2> 25565] “%96 |2DE6C @7 $4:6?46 😕 $EC2E68:4 |2C<6E:?8 😀 2 E6DE2>6?E E@ @FC 4@>>:E>6?E E@ AC@G:5:?8 DEF56?ED H:E9 E96 >@DE C6=6G2?E 2?5 67764E:G6 65F42E:@? 😕 3FD:?6DD]”k^Am

kAmrF>36C=2?5D’ 3FD:?6DD 2?5 244@F?E:?8 AC@8C2>D 92G6 4@?D:DE6?E=J C646:G65 C6\244C65:E2E:@? 7C@> E96 x?E6C?2E:@?2= p44C65:E2E:@? r@F?4:= 7@C qFD:?6DD t5F42E:@? WxprqtX D:?46 a_`f[ F?56CD4@C:?8 E96 &?:G6CD:EJ’D 4@>>:E>6?E E@ 56=:G6C:?8 9:89\BF2=:EJ 65F42E:@?2= 6IA6C:6?46D] p55:E:@?2==J[ E96 &?:G6CD:EJ’D tI64FE:G6 !9s 😕 qFD:?6DD Wu:?2?46 $A64:2=EJX H2D C646?E=J C2?<65 }@] ` 😕 E96 ?2E:@? 3J u@C36D p5G:D@CJ] rF>36C=2?5D’ q=@4<492:? %649?@=@8J AC@8C2> H2D 2=D@ C2?<65 2D E96 E@A 😕 E96 ?2E:@? 3J %649 vF:56 2?5 2>@?8 E96 E@A 7:G6 ?2E:@?2==J 3J $F446DD7F= $EF56?E]k^Am

kAm{62C? >@C6 23@FE E96 $EC2E68:4 |2C<6E:?8 !C@8C2> 2?5 :ED 25>:DD:@? C6BF:C6>6?ED 2E k2 9C67lQ9EEADi^^HHH]F4F>36C=2?5D]65F^24256>:4D^8C25F2E6^>2DE6CD\DEC2E68:4\>2C<6E:?8Qm9EEADi^^HHH]F4F>36C=2?5D]65F^24256>:4D^8C25F2E6^>2DE6CD\DEC2E68:4\>2C<6E:?8k^2m]k^Am



Source link