Northern California Small Business Development Centers invites small-business owners and entrepreneurs to join a “transformative” three-part webinar series tailored for those keen on mastering digital marketing.

Designed to guide participants from the basics to advanced strategies, this free virtual series covers everything from creating a buyer persona to optimizing a brand’s presence across key digital channels like search engine optimization, paid advertising and social media.

Whether participants aim to drive sales, boost traffic or enhance brand awareness, organizers promise they will gain actionable insights and practical skills to leverage digital marketing for their business success and unlock their businesses’ full potential.

Part 1: Laying the Digital Marketing Foundation and Crafting Your Buyer Persona: May 7, 10 – 11:30 a.m.

Part 2: Mastering SEO, Paid Search, and Paid Social Ads: May 14, 10 – 11:30 a.m.

Part 3: Enhancing Your Strategy with Social Media, Email and SMS Marketing, and Influencer Engagement: May 21, 10 – 11:30 a.m.

Registration is available online.

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