AS the world prepares to celebrate International Women’s Month, stories of Filipino women reclaiming their confidence and building new livelihoods took the spotlight in Bulacan, Baguio, Pasig, Quezon City where more than 1,000 participants — many of them women and mothers — graduated from the 2025 batch of Beauty for a Better Life (BFBL) E‑Beauty Advisor (e‑BA) Program, L’Oreal Philippines’ flagship digital upskilling initiative.

Led by L’Oréal Philippines, the nationwide program is turning beauty into a platform for women’s empowerment, digital livelihood, and inclusive growth.

Recognized as one of the program’s top students, Armi Salvatierra is a freelance model, travel and lifestyle content creator, and licensed real estate broker and appraiser.

EMPOWERMENT IN BEAUTY More than 1000 women from Bulacan celebrate their graduation as e-Beauty Advisors under L’Oréal Philippines’ Beauty for a Better Life (BFBL) program at Bulacan State University. PHOTO FROM LOREAL

EMPOWERMENT IN BEAUTY More than 1000 women from Bulacan celebrate their graduation as e-Beauty Advisors under L’Oréal Philippines’ Beauty for a Better Life (BFBL) program at Bulacan State University. PHOTO FROM LOREAL

Though she had been creating digital content for three years, Armi shared that the program fundamentally shifted how she viewed her work online — teaching her to treat every post as an opportunity to inform, inspire, and uplift other women, rather than just follow trends.

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To date, nearly 3,000 Filipinos from Quezon City, Makati City, Pasig City, Baguio City, and Bulacan have completed the BFBL e‑BA Program — turning passion into profession and opening doors to livelihood opportunities in the beauty and the digital content space.


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