Grab champions women empowerment with ‘Misiskolar 2025: Siskarte ni Kumare’
As part of its broader mission to uplift women, Grab Philippines concluded its month-long Misiskolar: Siskarte ni Kumare campaign — an empowerment initiative designed to equip the wives of driver-partners and female driver-partners with entrepreneurial skills and tools to thrive in today’s digital-first economy.
Mom driver-partners and wives of Grab and Move It driver-partners came together for a half-day of learning and self-care, joining workshops and pampering sessions as part of the Misiskolar event. PHOTOS FROM GRAB PHILIPPINES
Held at SMX Convention Center Aura, the culminating event gathered women from the Grab and Move It community for a day of capacity-building and community celebration. Misiskolar featured a robust lineup of expert-led sessions designed to help homemakers transform passion projects into sustainable sources of income. Participants also gained access to free registration for TESDA-accredited skills training, equipping them with nationally recognized credentials to pursue broader entrepreneurial or livelihood opportunities.
As part of the month-long Misiskolar campaign, actress and wellness advocate Maxene Magalona led a special yoga and meditation session for mom driver-partners.
The program was headlined by actress and advocate Jolina Magdangal, a long-time champion of homemakers and working mothers, who led the “Diskarte Talks” — a candid and educational dialogue on motherhood, marriage, and business grit. The event served to underscore the often-overlooked economic role of homemakers, many of whom are now emerging as mompreneurs and contributors to household income.
In the lead-up to the main event, Grab also partnered with actress and wellness advocate Maxene Magalona to hold a special yoga and meditation session with female driver-partners. The session centered on self-love, mental wellness, and the importance of self-care — underscoring the platform’s commitment to holistic empowerment.
Grab Philippines Country Head Ronald Roda shared, “Behind every ride and every delivery is often a woman holding the family together, not just as a homemaker but as a dreamer, a doer, and a quiet force of resilience. Through Misiskolar, we honor the grit of our female driver-partners and the wives who support them, as well as the small but powerful revolutions taking place inside Filipino homes. These women are redefining what it means to contribute to the economy in a digital world. At Grab, we are proud to be a platform where their diskarte becomes dignity, income, and impact.”
The Misiskolar program is a long-running women empowerment initiative by Grab Philippines, dedicated to helping homemakers nurture additional income streams for their families. One testament to its impact is entrepreneur Erlita Lebosada, who launched YLE’S Car & Home Essentials — a business inspired by her firsthand experience as a GrabCar driver-partner and proud driver-mom.
“Before, I thought I was only capable of managing things at home. But because of MISISKOLAR, I learned that I also have the ability to run a business,” shared Lebosada.
“My next goal, of course, is to grow the business further for my family and eventually be able to provide livelihood to others as well. To all the other wives out there, I know that being a mother and a wife takes a different kind of time and dedication. But I hope this won’t stop you from pursuing your other dreams. With the right strategy, don’t be afraid to start. We are more than capable of becoming entrepreneurs,” she ended.