I’ve been on Threads for ten days. I’m on day seven of my self-imposed 30-day Threads Challenge, and I’ve grown to 102 followers, reached over 15,000 views, and made 27 sales. That’s just over 2 sales a day — without going viral, without doing the most, and without pretending to be someone I’m not. So if you’re out here trying to figure out how to grow your brand, sell your digital products, and stay true to yourself on Threads, here’s what’s actually working.

Engage More Than You Create (Yes, You Read That Right)

I know this sounds backwards, especially if you’re used to traditional social media strategies that scream “make more content,” but Threads is a different game.

Here’s what I’ve discovered: engaging gets you seen faster than simply creating.

Drop thoughtful replies under people’s posts, especially ones that are already getting traction. Add your take. Share a quick win. Give insight. Ask a bold question. You’ll show up in their replies and on the feeds of people who follow them. This isn’t just anecdotal — I’ve tracked the data daily. My profile visits spike after I spend time replying.

Threads is still social media. Be social. Show up. Don’t just post and disappear.

By Mohamed Nohassi on Unsplash

Watch the Viral Threads. Then Create Your Version.

You don’t need to go viral. You just need to show up where the momentum is.

Here’s what I do every day:

I scroll. I observe. I look at what types of threads are blowing up in my niche — whether it’s mindset, marketing, or making money online. Then, I don’t copy. I reframe. I ask: How would I say this to my person?

And speaking of “your person” — this is critical…

Get Laser Clear on Who Your Threads Account is For

If your content is for everyone, it’s for no one.

My Threads account is for creators who want to sell digital products without selling their soul. I speak directly to them. I don’t try to appeal to the masses, and I don’t water down my message. Every thread I write is meant to help one person solve one real problem. That’s it.

So, who are you writing for? What do they lay awake worrying about? Answer that. Every. Single. Day.

Solve Problems. Answer Questions. Rinse and Repeat.

You want to grow? Don’t just share what you’re doing. Share what works.

Some of my highest performing threads have started with:

“Here’s what I’d do if I had to make my first $1,000 selling a digital product.”

“Struggling to get your first sale? Try this…”

“The reason most people don’t sell anything online is because they’re doing this wrong.”

People don’t come to Threads to be marketed to. They come to learn and connect. So show up and teach. Give generously.

By NEOM on Unsplash

Try a Challenge and Announce It Publicly

Accountability breeds results. I didn’t just quietly start posting — I announced my 30-Day Threads Challenge. Why?

Because people love to root for something. They want to follow a journey.

My challenge gives structure to my content. It gives people a reason to follow. And it holds me accountable. I’m building trust by showing up consistently — not in a performative way, but with intention.

You don’t have to copy mine, but here are a few ideas:

“30 Days to My First 10 Digital Product Sales”

“Build My First Funnel in 14 Days”

“30 Days of Answering Your Digital Product Questions”

Announce it. Document it. Deliver value through it.

Ten days. 102 followers. 15,000 views.

And most importantly: 27 sales.

That’s not an accident. That’s intentional content, powered by real engagement, focused on solving one person’s problem at a time.

No gimmicks. No icky sales tactics. Just showing up where it matters.

→ Want to learn how to sell more digital products without selling your soul?

Book a call with me and let’s create a strategy that actually feels good.

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