Oman’s in-country value (ICV) strategy, originally launched in the oil and gas sector, has shown how targeted localisation can unlock economic value and create meaningful employment. It aims to increase Omani participation in the workforce and strengthen local content across supply chains. 

ICV’s potential goes beyond compliance. When embedded into business strategy, it becomes a growth enabler, driving innovation, deepening market understanding and strengthening community ties. This is especially true in sectors like energy, logistics and tourism, where local knowledge is a strategic asset.4 

Corporate sustainability offers a clear path to advancing the ICV strategy. At PwC Middle East, we believe in supporting digital literacy through asset donations and training, partnering with local institutions to align skills with industry needs, or providing pro-bono advisory services to social enterprises and start-ups. These efforts reflect our belief that developing local talent is not a cost, but a lasting competitive advantage.  

Together, ICV and corporate sustainability mark a shift from transactional hiring to transformational development, where businesses actively shape the future of work in Oman. 

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