Multiverse is scaling its workforce at pace, with Founder and CEO Euan Blair confirming the company is experiencing its largest hiring period to date as demand for AI skills and apprenticeship-based training continues to grow. The update comes as the UK-based EdTech faces increased scrutiny following recent data on apprenticeship completion rates.

In a LinkedIn post, Blair said: “AI isn’t a replacement; we see it as a tool to supercharge what people are capable of achieving.”

The company has added 124 employees so far in 2026, positioning the expansion as a response to both business growth and a broader shift toward skills-first approaches to AI adoption.

Human coaching expands alongside AI capability

The hiring push is focused in part on Multiverse’s coaching function, which continues to grow alongside its AI-powered tools. The company is combining human coaching with its AI system, Atlas, which is used to support learners with project design, guidance, and ongoing tasks.

Blair said: “Ultimately, to ensure people and technology can move forward together, we need to build both the best tech and the best human support.”

The approach reflects a broader shift across edtech and workforce development, where AI is increasingly positioned as an augmentation layer rather than a replacement for teaching, mentoring, or coaching. Multiverse’s model combines structured apprenticeships with AI-enabled delivery, targeting both early career learners and more experienced professionals.

Blair said: “We are growing because the demand for a skills-first approach to AI has never been higher.”

Completion rate data draws attention to delivery at scale

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