Poshmark unveils its first major app redesign in 15 years

She started listing one new item a day, tearing through her own closet in search of inventory. What began as an experiment soon grew into something bigger. Today, Mahl is one of the platform’s top power sellers, known as “Poshers” in the community. She has more than 240,000 followers and has generated over $500,000 in lifetime sales while selling part time.

But success on Poshmark has also meant learning to work around its quirks.

Using the Poshmark app, Mahl said, became increasingly confusing as new features were layered onto the old design. “When you searched for something, everything but what you wanted came up,” Mahl said. “As they added more updates — like live selling and the different ways you can send offers and share items — that was a little harder to find.”

Now, Poshmark is introducing its first major app redesign in 15 years, aimed at making the platform easier to use for its 165 million buyers and sellers. To Heather Friedland, Poshmark’s chief product officer, the redesign was about putting the company in a more advantageous position at a time when both price-conscious and younger shoppers are giving the broader resale industry a boost, to modernize the app’s selling and shopping experience.

“We’re taking a step back to evaluate where we are in the industry, to ensure that we’re staying in lockstep with technology and what our customers’ expectations are,” Friedland said. “It’s a really unique time to take advantage of our position [in the market].”

The redesigned app includes a new personalized, AI-powered “For You” page on the home feed that recommends items, trends and styles based on users’ browsing and purchase history. A user who regularly searches for luxury accessories, for example, may be shown a feature like “Seven Vintage Designer Bags Trending Now,” alongside rows of listings from brands they’ve previously searched for or similar styles. Someone who frequently browses contemporary labels may instead see fresh arrivals from brands like Sézane or Cult Gaia. Poshmark relies on in‑house machine learning and AI teams that mine customer behavior and preference data to decide which items, trends and styles to surface on each person’s “For You” page.

“We’re really trying to move away from that hunting and pecking experience where you have to use the search box and be really explicit with your terms, toward being smarter about what we can suggest to people, so that the experience feels magical, like the right thing was put in front of me at the right time,” Friedland said.

Listings themselves will take up more visual space. Product photos are now larger and in a vertical, portrait-style format, paired with a cleaner layout designed to make browsing feel less cluttered. Previously, the app relied on a square-image format that didn’t map cleanly to how people shoot on photos. Sellers were anxious their items wouldn’t stand out, according to Friedland.

“[Sellers] wanted to make sure their images stand out,” Friedland said. Now, the portrait imagery “matches what the mobile device enables” and makes it very easy for our sellers to quickly take pictures and list their items,” she added.

The company is also introducing a new hub for sellers that brings listing tools, analytics and order management into one place, an attempt to make the app easier to navigate for the small-business owners who rely on it as a source of income.

Poshmark, for its part, has invested heavily in upgrading its seller experience over the years. Last year, for example, Poshmark rolled out an AI listing tool to expedite the traditional listing process, which involves manually entering product details. But as Poshmark introduced new features, navigating those tools wasn’t always intuitive for users.

“We heard feedback from sellers that it can be confusing sometimes, especially to newer sellers on the platform, to know how to best manage their inventory in their closet,” she said. “What we’re trying to do is take that administrative burden off of their shoulders and use technology and a cleaned up user experience to enable them to spend more time curating and growing the inventory they have, versus having to do management or overhead.”

Jon Anthony and Brad Schwibner, known on social media as “The Posh Kings,” are top Poshmark merchants who have been selling on the platform since 2014. They were among the 2,000 sellers who tested out a beta version of the redesigned app. To them, the changes reflect Poshmark’s growth from a social-driven, hobbyist marketplace to a mature platform that caters to professional resellers. Indeed, their Poshmark business grew 500% in 2025 year over year, Anthony and Schwibner said, and their 2026 revenues are up 700% so far. It’s crucial for Poshmark to make the selling process as appealing as possible grow its seller pool; Poshmark earns revenue by charging a flat fee of $2.95 for transactions under $15 and taking a 20% commission on sales above $15.

“With this new redesign, they’re trying to make much easier and efficient for the seller, because people are growing. Businesses are growing,” Anthony said.

Mahl, who also tested a beta version of the redesigned app agreed, saying the new version “is more aesthetically pleasing and modern-looking.”

The overhaul comes at a pivotal moment for the resale industry. Online thrifting is no longer a niche corner of e-commerce. A new generation of shoppers has embraced secondhand fashion as a way to save money, find unique items and avoid the environmental costs of fast fashion. The U.S. secondhand apparel market is projected to reach about $74 billion by 2029, according to one industry estimate. Even though the resale industry has historically struggled with profitability, secondhand shopping companies had a strong 2025 thanks to President Donald Trump’s trade war, which pushed consumers to seek out tariff-free bargains.

Like other resale companies, Poshmark previously told Modern Retail that it was seeing an increase in app downloads and its new users were up after Trump’s tariffs were announced last year. Poshmark’s parent company, Naver, told analysts on an earnings call in February that the resale app saw both GMV and revenue surge by more than 20% year over year in the fourth quarter.

Resale companies are under pressure to keep users engaged and transactions flowing. Poshmark, for its part, is betting that better technology — starting with a redesigned app experience — can help sustain that momentum.

Friedland is optimistic demand for secondhand goods will continue. As she put it, “The whole secondhand market is experiencing a resurgence in popularity.”