Singtel announced the launch of a TikTok Masterclass – a brand-building and e-commerce enablement programme, aimed at helping small and medium enterprises (SMEs) strengthen their digital presence, connect with customers more effectively, and capture growth opportunities in the digital economy.


Developed in partnership with SIM Academy, the Masterclass will equip local enterprises with practical skills to create impactful content, leverage social platforms for business growth, and navigate the opportunities and risks of social commerce. Participants will receive hands-on training in content creation, livestream selling, e-commerce activation and cybersecurity – critical capabilities in today’s fast-evolving, mobile-first marketplace. Participants will also benefit from post-workshop support, including engagement with retail merchants to aid e-commerce transition and potential co-marketing opportunities.



Comarch
Comarch


Supported by SkillsFuture Singapore (SSG), eligible participants from qualifying SMEs can get up to 90% funding for this programme.


A hands-on learning experience


The three-day immersive TikTok Masterclass includes three key components:


• Training: Learn content creation, TikTok shop setup, and social selling techniques tailored for business growth on social platforms.


• Application: Gain practical, hands-on experience at Singtel’s TikTok Creator House, located at its 313@Somerset flagship store. Participants will get two hours’ complimentary use of the professional-grade studio to create and livestream content in a simulated selling environment.


• Cyber Awareness: Develop an understanding of cybersecurity best practices for digital marketing and TikTok, to ensure safe and responsible online engagement.


Ng Tian Chong, CEO of Singtel Singapore


With Asia’s young, mobile-first population and growing appetite for social commerce, it’s vital that our SMEs are equipped with smarter, faster ways to reach their customers. Singtel is proud to provide SMEs with the digital tools, platforms and training to grow and compete in today’s connected world. Our new TikTok Masterclass is the latest in our series of efforts to help SMEs achieve more in the digital economy.


Ho Seong Kim, CEO of SIM Academy


We are excited to partner with Singtel on this meaningful initiative to empower SMEs in the digital space. At SIM Academy, we focus on delivering applied, outcome-driven learning through learner-centric course design. The TikTok Masterclass reflects our commitment to equipping businesses with practical skills for their business outcomes in today’s fast-changing digital economy.

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