60% of Supply Chain Digital Adoption Won’t Deliver Value by 2028
No one wants to hear that investment in digital technology will not deliver what is promised. But recent research from Gartner, Inc. found that by 2028, 60% of supply chain
Why digital advertising supply chain needs to focus on measurement
Last week, a leading supply side platform, threw its version of the “end to end” stack into the digital advertising ring. Whether it is from the demand side or the