Hispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement challenge also extends to other marginalized groups, but the Hispanic
Why digital advertising supply chain needs to focus on measurement
Last week, a leading supply side platform, threw its version of the “end to end” stack into the digital advertising ring. Whether it is from the demand side or the