“The More Attention I Get, the More Money I Make”: Meet Plaqueboymax

Plaqueboymax wears Tank Top, Sweatshirt, and Shorts Acne Studios.

Maxwell Dent cycled through a few online personas before locking into his final form. As Plaqueboymax, the 22-year-old social media phenom has spun lifelong internet fluency into a winning formula—turning his basement into a studio where rappers, from underground cult heroes to chart-toppers, make songs live on Twitch for nearly 2 million followers. That hit series, In the Booth, has made Max a major player in hip-hop: part rapper, part host, part producer, all star.

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What do you believe in?

Staying disciplined and putting your best foot forward every day.

What makes you crazy?

Shit, I don’t know. Girls.

Who do you listen to?

Myself.

What makes your day?

Girls.

What’s your weakness?

Girls.

Friends or followers?

My followers are my friends.

Who are you?

Plaqueboymax.

What are you wearing?

ERD belt, Punk and Yo jeans, SevenFour beanie, Starter shirt, and some military blues.

Who are you when nobody’s watching?

The same me, just a little more chill.

Jacket, Shirt, Shorts, Hat, and Shoes Moncler.

What do you like to eat?

Chicken and rice is really my shit, especially when there’s some sauce in that motherfucker.

Do you want to live forever?

No, because the longer you live—no, I don’t want to live forever.

Do you crave attention?

I mean, shit, the more attention I get, the more money I make.

Does your origin story have a villain?

Yeah. Mosquitoes.

What does success feel like?

Happiness.

Coat, Jacket, Shirt, Jeans, and Shoes Diesel.

What’s your brand?

Five star.

Who raised you?

Keith and Priscilla, in West Orange, New Jersey.

What’s your dream?

To be the best.

What’s your nightmare?

Not being the best.

Tank Top, Sweatshirt, and Shorts Acne Studios.

What do you do that’s bad for you?

I be eating bullshit sometimes, candy and shit.

What do you like to buy?

Clothes. That’s it.

Do you like being watched?

Yes. I like to share my message, my art, and my passions with the world.

What’s the last thing you got in trouble for?

I’m grown as hell, bro. Probably my mom got on my ass because I wasn’t calling them enough. Got to do better.

How do you sleep at night?

Shit, on the side or on my stomach, you feel me? Got to have one side of my face on a pillow.

Coat and Shirt Blue Marble.

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Grooming: Shadara Holmes using Fenty Beauty at Exclusive Artists.

Photography Assistant: Dre Castillo.

Fashion Assistants: Parker Harwood and Ritchy Dasilva.