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In a rapidly changing world of work, organizations are increasingly turning to Gen AI to optimize operations, slash costs, and redefine the role of human resources. In an engaging conversation with Scott Cawood, CEO of WorldatWork, a nonprofit that specializes in total rewards optimization across 162 countries, the opportunities and challenges of Gen AI in the compensation and benefits space came into sharp focus.

WorldatWork’s member platform, Engage, has become a fascinating bellwether for the pace of Gen AI adoption. According to Cawood, the conversations among compensation and benefits professionals have been “explosive,” moving swiftly from tentative questions to active knowledge-sharing and real-world test cases. What began with basic automation of routine tasks is evolving into a more sophisticated use of Gen AI to tackle massive data sets that no human could process in the same time frame.

Cawood emphasized that the conversation is no longer just about building new AI tools. Instead, companies are focusing on rethinking their existing data through the AI lens, leveraging what they already have to uncover insights faster and more comprehensively. This capability is critical in compensation analysis, where identifying pay gaps, predicting disengagement, and…

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