The cultural shift

Productivity continues to be a core driver when it comes to AI, WEF finds, but executives also cite less tangible benefits. 

Along with productivity, AI is helping reduce burnout, cut repetition and make work more engaging, those working with WEF on the study say. 

The body finds that employees spend more time problem-solving and less time processing because of the implementation of AI. 

Some organisations even use AI tools to personalise learning and communication training – which could mean that happiness and cultural cohesion may become as measurable as output efficiency.

The Communications and Technology community at the World Economic Forum acknowledges its vital role in shaping this transformation. 

At this year’s instalment of Davos, industry leaders from 25 global companies will endorse the “Commitment to Creating Economic Opportunities for All in the Intelligent Age”.

This initiative, set to positively affect more than 120 million people by 2030, will be guided by three core pillars:

  • Access: Ensure workers have affordable or free access to AI tools, with careful consideration of language, cultural and socioeconomic differences
  • Skills: Empower workers worldwide with digital and human capabilities essential for thriving in AI-augmented roles
  • Job pathways: Open tangible routes into AI-native careers through apprenticeships, skills-based recruitment and local engagement initiatives.

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