Amazon Web Services (AWS) and Mexico’s Ministry of Economy announced a joint initiative aimed at training 450,000 people in digital skills over the next three years. The program seeks to strengthen the country’s innovation ecosystem and boost its leadership in regional technological development.

The collaboration supports the national Plan México and focuses on accelerating digital transformation through widespread adoption of AI. It responds to findings from the study Unlocking AI Potential in Mexico 2025, conducted by Strand Partners and AWS, which shows that while nearly 495,000 Mexican companies began using AI in the past year, only 3% have reached advanced AI deployment. 

The study argues that 55% of organizations in Mexico report difficulties finding qualified talent. By focusing on digital skills training, the initiative aims to meet this demand and accelerate innovation across sectors.

“Mexico is at a turning point. AI adoption has accelerated recently, but there remains significant room to unlock its full potential,” says Rubén Mugártegui, General Director, AWS Mexico, in a press release. “This collaboration with the Ministry of Economy enables us to strengthen talent, support the startup ecosystem, and create the conditions for more Mexican companies not only to use AI but to develop and export it globally.”

Beyond workforce development, the collaboration includes efforts to promote a new generation of Mexican AI startups. Startups in the country have shown more interest in AI adoption, with 41% already using the technology, surpassing the national average of 38%. The AWS Activate program plays a role by offering startups up to MX$100,000 (US$5,378) in AWS credits, specialized support, and access to a network of entrepreneurs to foster growth.



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