Facebook offers YouTube, TikTok & Instagram creators guaranteed money to start posting
Meta has announced a new program to lure top content creators from YouTube, Instagram and TikTok onto Facebook.
On March 18, Mark Zuckerberg’s Meta revealed the ‘Creator Fast Track’ program on Facebook to make it easier for YouTubers and TikTokers to grow their followings and get paid for posting.
According to Meta, creators will receive accelerated growth and reach on eligible reels along with guaranteed pay for posting.
“Creators in the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month if they have more than one million followers on at least one of those platforms,” Meta explained.
All they would need to do is post 15 reels per month with no total view requirements. Additionally, the reels can be content that has already been posted elsewhere. Users can visit Facebook’s Fast Track website for the full details.
Creative CommonsFacebook reveals plans to poach top YouTubers
Speaking to CNBC, Yair Livne, vice president of product for Facebook Creators, noted that one of the big concerns they’ve heard is that it can be challenging to get started on a new platform.
“We have heard from established creators on other platforms … that it can be hard or intimidating to get started. So this program is really meant to address that need,” he said.
In 2025, Facebook paid creators nearly $3B, which was a 35% increase from 2024. According to the platform, creators earning over $10,000 annually on Facebook has grown by over 30% year-over-year.
Creators who make the jump to Facebook will only receive the extra pay for three months, but Livne says they will continue receiving a reach boost “in perpetuity.”
Additionally, creators can also make money on Facebook through subscriptions, tips, brand partnerships, and its Content Monetization program, which pays eligible users based on engagement across videos, stories, photos, and posts.
Meta is also rolling out new analytics tools within the program, letting creators see which views count toward payouts, estimate their earnings rate, and understand why some views don’t qualify.