Press Release

EE has today unveiled an all-new and upgraded Scam Guard, its most powerful and comprehensive fraud protection service to date. 

Available to EE pay monthly mobile customers for £2 a month on a 30-day rolling contract, the service builds on EE’s existing Scam Guard offering and provides AI Triple-Lock Protection, Scam Assistant, Mobile Device Security and Dark Web Monitoring to give customers complete peace of mind against today’s increasingly sophisticated scam landscape.

The launch comes as Cifas, the UK’s leading fraud prevention service, has revealed that more than 444,000 cases were recorded to the National Fraud Database in 2025, the highest number ever recorded in a single year, and a 6% increase on 2024. The surge is widely attributed to the growing use of AI by criminal networks to generate convincing phishing emails, fake websites, deepfake calls and targeted SMS scams at unprecedented scale.

As the UK’s best network, EE introduced Scam Guard to mobile customers in 2024. Since then, more than 169 million scam and spam attempts have been stopped by EE’s service – a testament to its commitment to customer protection. The new Scam Guard builds on that foundation, raising the bar not just on EE’s own capabilities but on what customers can expect from network providers more broadly. Looking ahead, EE expects the new service to prevent at least twice as many scams over the next 12 months.

With a suite of AI-driven features designed to tackle the full spectrum of modern threats, it represents a significant step forward in helping keep customers one step ahead of increasingly sophisticated scams:

AI Triple-Lock Protection: three layers of AI defence, around the clock

At the heart of the new Scam Guard is AI Triple-Lock Protection – a trio of cutting-edge digital safety features powered by Norton’s Genie AI engine, built to keep customers protected all day, every day. This includes:

  • Safe Email: providing 24/7 proactive scam protection for email inboxes, scanning and flagging suspicious messages so customers know if something is a scam before they even open it.
  • Safe SMS: using advanced AI to detect sophisticated scams in text messages, giving customers real-time protection and peace of mind every time they check their messages.
  • Safe Web: harnessing AI to protect customers from scams while shopping or browsing online, blocking malicious sites before they cause harm.

Scam Assistant and Call Labelling: real-time analysis across every channel

New Scam Guard also introduces Scam Assistant, a tool that allows customers to upload screenshots of texts, emails, websites, social media messages or even QR codes to receive instant advice on whether they are safe. Alongside this, Call Labelling delivers automatic, network-level screening of every incoming call, giving customers the information they need before they pick up.

Monitoring, security and password management: complete digital protection

Social Media Monitoring and Dark Web Monitoring watch for suspicious activity across a customer’s online footprint, sending quick notifications so they can take action without delay. Mobile Device Security provides real-time protection against ransomware, viruses and other online threats, automatically blocking dangerous attachments before they can cause damage. Additionally, Password Manager creates, stores and auto-fills strong, secure passwords, removing one of the most common vulnerabilities in personal online security.

Malcolm Cubitt, Director of Product, Mobile, EE, said: “Fraud in the UK is at a record high, with AI making scams more convincing and harder to detect. As these threats evolve, we continue to adapt as the UK’s best network—constantly seeking new and innovative ways to protect and support our customers. This includes leading industry alliances, investing in network-level controls, and employing a dedicated team of security experts. And now with our newly enhanced Scam Guard service, we’re providing customers with an even greater level of cyber security protection.”

EE is committed to helping customers enjoy the benefits of the digital world with confidence through practical protections like Scam Guard. This is underpinned by BT Group’s purpose to connect for good and its wider work to help people with the digital skills, tools and support they need to connect, stay safe and succeed.

EE Scam Guard forms part of a number of cyber security solutions offered to BT Group, which collectively over the last 12 months (Jan-Dec 2025) saw:

  • Blocked 1.6 billion attempts to access malicious domains

  • Stopped 200 million scam SMS messages

  • Blocked 61 million scam calls

  • Flagged a further 175 million nuisance and fraud calls to keep customers protected

The new Scam Guard is now available to all EE pay monthly mobile customers and will be available to purchase as an add on.

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