The digital learning team at London Business School (LBS) has been recognised with the MERIT Award for Innovation in Higher Education and Learning, celebrating their cutting-edge AI storytelling tool, developed in collaboration with Make Real.

The award honours the team’s bold approach to enhancing leadership development through technology. The AI-powered tool, now in its second design iteration provides learners with personalised feedback on speech delivery, story structure and body language, drawing on LBS faculty expertise. By blending artificial intelligence with traditional coaching, the tool helps users refine a vital leadership skill: storytelling.

The MERIT judging panel, consisted of senior executive education leaders and industry experts, highlighted key strengths of the solution:

  • Clear business impact: The tool meets a critical need by enhancing storytelling skills through AI-driven learning tailored to business contexts

  • Thoughtful design: The team demonstrated a proactive approach to user experience, data privacy and managing AI risks such as bias, accuracy and hallucinations

  • Technological innovation: By leveraging Morphcast, Whisper AI and ChatGPT-4, the solution offers a fresh, dynamic approach to leadership development

  • Scalability: A streamlined user guide ensures smooth adoption and easy rollout across organisations

Jade Mountain, Director of Strategic Digital Learning Solutions for London Business School said “This prestigious award recognises how London Business School has harnessed AI responsibly to deliver innovative and impactful scalable solutions, that address real-world leadership challenges. It is an example of our strategic approach to using thoughtfully selected technology to enhance, not replace the human learning experience at LBS and is a very proud moment for our team.”

Founded in 2016, MERIT is a leading initiative for corporate L&D leadership. It aims to empower organisations to maximise their internal potential through learning, collaboration and benchmarking.

The MERIT awards are based on key criteria:

  1. Ideation – needs analysis, approach and design

  2. Implementation – stakeholder buy-in and engagement

  3. Impact – on the organisation, it’s people and the outside world

  4. Innovation – introduction of new ideas, methodology and technology

The award was presented to LBS’ Jade Mountain at the recent MERIT Summit ceremony in Lyon, France – For a full list of winners, please visit: here.

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