From job seeker to digital skills mentor: How Rahmi used LinkedIn to educate other women

Author: Melanie Jarvis, with contributions of Deby Subandi, Giasinta Livia and Radhiska Anggiana

Then her mother showed her a social media post about Link Women. Rahmi signed up in May 2025.

“I decided to join Link Women because I truly felt that Link Women’s vision aligned with my own values – to learn, to grow, and help other women become more empowered,” she said.

A shift in mindset

Speaking with UN Women in October 2025, Rahmi recounted how the boot camp transformed the way she saw herself in the job market.

“I used to think that opportunities only came if we kept applying and applying for jobs. But after optimizing my LinkedIn profile, using the right keywords and building my professional presence, recruiters started reaching out to me first,” she said.

Choosing to share her skills

Rahmi received three work-from-home offers almost simultaneously. But she turned them all down.

By then, she had already started sharing her search engine optimization writing knowledge with a few close friends at her home. In May 2023 she had started Kelas Writing, a digital classroom where Rahmi teaches practical search engine optimization article writing, WordPress, and career support skills like resume building and LinkedIn optimization.

Since 2023, Rahmi has taught over 200 learners, mostly women. Her students include university students uncertain where to start, fresh graduates lacking confidence in job interviews, and young professionals seeking to upgrade skills. Rahmi keeps fees low.

“I really love sharing everything about my knowledge with others,” said Rahmi, now 28. “My mom is also an educator, I think it runs in the family.”

Building confidence, one post at a time

Rahmi has observed a common thread among her students: insecurity.

“Whether it’s about their educational background, the reputation of their university, their age, or comparing themselves to others whose achievements look impressive,” she said. “Many also feel shy or afraid of being seen as trying too hard by their peers.

“I try to motivate and set an example by posting in Indonesian first on LinkedIn. My goal is to help them build courage and confidence in expressing their thoughts. Once they feel comfortable in Indonesian, they eventually gain the confidence to post in English as well.”

Looking forward

Rahmi wants to develop Kelas Writing to include not only women but also people with disabilities and vulnerable groups who face financial barriers.

“For my students, I hope they continue exploring and developing the skills they’ve learned, either independently or through other relevant programmes,” she said. “But beyond the hard skills, I want them to strengthen their soft skills like critical thinking, confidence and personal branding. In the digital world, soft skills are the foundations that help us keep growing and moving forward.”