What are the 2023 top Halloween costumes? Barbie is popular

“Barbie” took over movie theaters this year, earning more than $1.38 billion worldwide.

Now, she’s taking over Halloween.

Or should we call it Barbie-ween?

More Americans — who will spend an estimated $4.1 billion on costumes this year — are interested in dressing up as Barbie for the holiday than in past years, according to the National Retail Federation’s annual Halloween survey conducted by Prosper Insights & Analytics.

The Washington, D.C.-based organization conducts a survey every year and Barbie popped up as the No. 3 costume for adults and No. 7 for kids this year. Sorry, Ken, but you didn’t make the top 10.

Spider-Man led the way for children, while a witch was the top choice for adults.

Barbie was nowhere to be found in previous years, meaning the movie likely spurred interest in the icon.

“Barbie-mania has taken over the world and driven up demand for Barbie Halloween costumes,” said Marisa Uzzolino, manager, creative photography and public relations with Spirit Halloween, which bills itself as the largest Halloween retailer in North America, with more than 1,450 pop-up shops in strip centers and malls across North America.

Spirit Halloween offers a variety of Barbie (and Ken!) costumes, including skating Barbie, western Barbie and Barbie in a box.

The retailer attributed the interest to more than just the movie.

“Barbie breaking box office records has really turned this season into Barbie-ween, however, Barbie is more than just a brand, she’s an icon,” Uzzolino said. “She’s timeless and fans of every generation have a connection to what she represents to them and their journey. She remains timeless and connects deeply with our passion for nostalgia. That’s what keeps pop culture figures, like Barbie, relevant year after year because the love and joy they bring one generation is passed on to the next.”