The 3 Tech Skills C-Level Marketers Need

The 3 Tech Skills C-Level Marketers Need

Getty getty All marketers need to become technologists, suggests Skillsoft Chief Marketing and Sustainability Officer Michelle Boockoff-Bajdek, who identifies three skills required across C-level marketing positions. Boockoff-Bajdek suggests that “the
PW Star Watch 2023: Honorees

PW Star Watch 2023: Honorees

Sarah Arnold Marketing and Communications Director Parnassus Books, Nashville Years in publishing: 9 First job: Intern at Parnassus Favorite book read this year: Lucky Red by Claudia Cravens What advice