Citizens Advances Financial Empowerment with $2.85 Million Financial Literacy Investment – Citizens Bank
04/13/2026
Citizens Advances Financial Empowerment with $2.85 Million Financial Literacy Investment
Funding, community partnerships, and colleague engagement expand access to financial education nationwide
To mark Financial Literacy Month, Citizens today announced a
Through a combination of nonprofit partnerships, colleague‑led education, and digital and community‑based resources, Citizens delivers practical financial guidance designed to meet people where they are — whether they are planning for college, managing day‑to‑day finances, navigating tax season, or growing a small business.
“Access to clear, practical financial education can make a real difference in how people navigate important moments in their lives,” said Bruce Van Saun, Chairman and CEO of Citizens. “Through our investments, our work with nonprofit partners and our colleagues’ engagement in communities, we’re focused on helping people build skills that support informed choices and long‑term financial well‑being.”
Expanding Financial Education Through Community Partnerships
Citizens’ 2026 financial literacy investment supports 135 nonprofit organizations across 23 states, advancing community‑based programs that strengthen financial knowledge, access, and opportunity.
These efforts include:
- Financial education for individuals and families, supporting foundational skills such as budgeting, saving, and money management
- Programs serving underserved and diverse communities, delivering culturally responsive education and asset‑building support
- Free tax preparation and financial stability initiatives, helping eligible individuals and families access critical refunds and credits
In addition, Citizens supports student‑focused financial education delivered through nonprofit partnerships and school and community‑based settings, helping students and families navigate college planning, financial aid, and early financial decision‑making. In 2025, these efforts engaged more than 4,000 students and families nationwide through Citizens’ College Bound webinar series.
Colleague‑Led Financial Education Powering Community Impact
Colleague engagement is central to how Citizens delivers financial education in communities. Through Citizens Money Essentials, the bank’s colleague‑led financial education program, skilled and passionate colleagues deliver company‑approved financial empowerment workshops to individuals and small businesses across the communities Citizens serves.
Citizens Money Essentials workshops are offered in English and Spanish, helping expand access to financial education and support people at key financial moments. The bank also plans to roll out the modules in Chinese this summer. In 2025, Citizens colleagues contributed nearly 8,000 hours of financial empowerment volunteer service across 21 markets.
In addition to leading workshops, colleagues volunteer with national financial education partners such as Junior Achievement (JA) and Council of Economic Education, helping bring financial education, mentorship, and real‑world experience into classrooms and learning environments. Colleagues also support communities through complementary efforts including free volunteer income tax assistance (VITA), mentoring, and nonprofit board service, bringing financial knowledge and expertise directly where it is needed most.
Supporting Small Businesses Through Education and Digital Skills
Small businesses play a vital role in local economies, and Citizens supports entrepreneurs through education and tools that help them adapt and grow.
Through Digital Doors™, a partnership between Citizens and Mastercard, small business owners can access educational resources designed to build digital skills — including establishing an online presence, accepting digital payments, and promoting and managing their businesses in a digital‑first economy.
Supporting Students Across the Full Financial Journey
Recognizing that financial confidence for students and families extends well beyond a single decision or transaction, Citizens continues to expand access to tools and guidance that support the full student journey.
Launched last year, Citizens’ Student Hub brings together digital resources designed to help students and families navigate college planning, saving, borrowing, and repayment — complementing community‑based education and helping connect guidance across key stages of the student experience. Together with College Bound Citizens and Citizens’ broader student education ecosystem, these efforts reflect the bank’s focus on delivering earlier, more consistent financial guidance that supports informed decision‑making over time.
Overall
Citizens’ commitment to financial education is part of the bank’s broader mission to promote economic opportunity and financial well-being for the communities it serves. By investing in education, entrepreneurship, and workforce development, Citizens is helping build the workforce of the future and fostering stronger communities where everyone has the opportunity to thrive. In recognition of this work, Citizens ranked No. 15 on Newsweek’s America’s Most Charitable Companies 2026 list.
For more information on Citizens’ financial empowerment initiatives, visit Financial Empowerment | Citizens.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with
View source version on businesswire.com: https://www.businesswire.com/news/home/20260413178563/en/
Laura Ruiz
857-384-8854
[email protected]
Source: Citizens Financial Group, Inc.